As market for LA movie studios cool, more content creator space emerges

Frank Sinatra and the Rat Pack once worked the room inside a Hollywood soundstage on Seward Street. Today, it might house a podcast set disguised as a dressing room with hidden cameras tucked behind a vanity mirror for mega influencer Alix Earle’s latest “Get Real With Me” episode. Tomorrow, it could become a Porsche showroom. Rather than waiting for Hollywood’s traditional production engine to roar back to life, developers are redesigning entertainment real estate around podcasters, YouTubers and influencers, largely known as content creators. Boutique studios, adaptive reuse projects and even apartment buildings are being outfitted with podcast sets, green-screen […]

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