Douglas Elliman’s ex-Western brokerage head lands at Side

by Kari Hamanaka

Douglas Elliman’s former head of its western region has found a new home in Side, The Real Deal has learned. Industry veteran Peter Hernandez moved his broker license to the white-label brokerage, according to Department of Real Estate records.  Side is a technology platform that provides the operational backend for agents to start their own brokerage brands. The firm acting as the broker of record to take care of compliance, marketing and administrative duties, among other tasks. “I haven’t decided whether my next chapter will take me back into a corporate leadership position, into a partnership with other leading agents […]

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